The event “Insights from Business Practices” that took place on Wednesday, July 18th 2018 was organized by the SDA-Expert Group "Data Driven Business Models", with academic lead Lorenz Stähle (HSG) and industrial lead Hans Peter Gränicher (D ONE). 25 experts participated in the event located in Au Premier (Hauptbahnhof Zürich).

Dr. Jürgen Schwärzler of D ONE shared insights from his time in the Silicon Valley where he worked at Google, Netflix, and Uber. Main takeaway: the successful business model of such companies is to rely heavily on data-driven decisions. This is driven mostly by A/B testing, demonstrated with a real-life example how Uber optimized the introduction of driver profiles in its app.

Then, Pascal Waldvogel, Manager Digital Transformation at Kardex Remstar, laid out his current challenges. He is transforming the existing service business from reactively managing orders to proactively sell potential services - "from firemen to consultants". Speaker and audience engaged in an in-depth discussion of potential approaches how to best reach this goal.

The evening concluded with an apero and vivid chats.

The next Expert Group Meeting is planned for for November 14th 2018, 16:30 in Au Premier in HB Zürich - looking forward to seeing you there.

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