Anne Herrmann & Dorothea Schaffner

Successful “Service Lunch” with SBB on May 16, 2019 / Expert Group Smart Services

Some 20 guests attended last week’s Service Lunch of the expert group “Smart Services” to find out how the SBB utilizes data and information to guide passenger behavior and improve the customer experience during the train journey. As part of the SBB’s initiative to promote clever commuting, Roger Krähenbühl presented a challenge the SBB is facing: Passengers tend to occupy certain carriages, leaving other carriages, especially at the front and the end of the train, underused. This uneven distri...